7 Ways to Make Your Emails More Professional

The difference between the right word and the almost right word is the difference between lightning and the lightning bug. – Mark Twain According to the Radicati Group, 2.8 million emails are sent every second. As we rely more and more on technology to mediate our communication, the likelihood of misunderstanding and conflict via email increases dramatically. Email Content and Message Electronic communication can be broken down into two parts, the content and the message. The content consists of the

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How to Write Facebook Ads That Work

Facebook advertising provides an opportunity for businesses with small marketing budgets to reach targeted customers. Facebook ads can be aimed at users with specific declared interests. If you’re selling walking tours of San Francisco, you can target the ad only for people who list “travel” as their interest. Your ad will then display on the pages of those people who are most likely to take action. In this post, we will focus on creating effective ads – ads that are

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Three Ways to Improve Your Next Presentation

Your typical PowerPoint presentation to your typical audience typically makes everyone wish they were somewhere else, doing something else. The next time you have to give a presentation, see if you can apply one of these three ideas to make everyone’s experience more productive. Idea #1: Don’t Give a Presentation Hear me out on this: Is the data easily misunderstood? Do you have to convince anyone of your points? Do your people have 10-15-30-60 minutes where they’re not doing anything

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